Campaigns
Parle Agro announces Rs 100 crore multimedia campaign
The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
Parle Agro, Frooti, one of the heavy spenders on OOH, launched its seasonal multimedia campaign called #TheFrootiLife with the strategy to achieve higher growth rates and capture market share this year, consolidating its position as a dominant player in the Fruit Flavoured Still Drink category. This new campaign is said to have spends close to Rs 100 crore which will include all significant advertising channels including OOH medium and On-Ground activations; utilised to amplify the campaign.
The OOH account of Frooti is handled by Posterscope India.
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OACKaushik Vedula of Castrol India to spotlight marketer’s expanding KRAs at OAC 2026
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Campaigns
Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards
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Campaigns
Meet Boston seals transatlantic friendship with Scottish Out of Home campaign
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OACAaztec India to showcase indigenous LED innovations at OAC Expo 2026
