Commuters can embark on this fun journey as they ride the MRT, scanning QR codes strategically placed within MRT stations across Singapore
The global event is an effort to raise awareness about blindness and vision impairment.
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Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn...
BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
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Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
The campaign also includes the search for five Mini Mascots to join the team.
The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.