Campaigns

Madison IES strengthens Duratech’s presence across 21 towns in India

Madison IES launches Prism Cement’s Duratech in the outdoor through a mega event spanning across 21 towns in the country

Published

July 31, 2015

VJ Media Bureau

Madison IES, the activation and experential unit of Madison OOH and Madison World just completed a mega event across 21 town in India to launch Prism Cement’s Duratech Cement. The agency won the assignment in a multi-agency pitch.

Madison IES rolled out the execution in an impressive span of 17 days across 21 towns in Madhya Pradesh, Uttar Pradesh and Bihar. A total of 39,000 dealers of the brand attended the launch. Each event started with performance of Ganesh Vandana, followed by the product launch and product presentation by the Prism Zonal Head.

Says Saumen Roy, General Manager, Madison IES, says “We have been working with Prism Cement for a few years and are delighted to be a part of this important launch of Duratech. It was a huge operational challenge to execute this event across 21 cities in 17 days, but I am glad that the event was a huge success.