Campaigns
Deconstruct turns campus insights into OOH with Blinkit
Live across premium outdoor sites near leading college hubs, the campaign uses a simple yet culturally loaded line: “Dear girls, woh khud sunscreen nahi lagayega.”
Deconstruct Skincare has partnered with Blinkit to roll out a campus-led OOH campaign across India, turning everyday relationship dynamics into a clever skincare nudge for Gen Z.
Live across premium outdoor sites near leading college hubs, the campaign uses a simple yet culturally loaded line: “Dear girls, woh khud sunscreen nahi lagayega.” The messaging taps into a familiar behavioural truth, using humour and relatability to reposition sunscreen as an everyday essential rather than a product-led reminder.
Placed strategically around campuses, the campaign is designed for high visibility among young audiences, where peer influence and social sharing play a key role in amplifying messaging. The insight is rooted in how Gen Z consumes communication — conversational, meme-like, and deeply embedded in social dynamics rather than traditional advertising tones.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Specsavers stretches OOH to its limit with Australia’s longest street poster
Broadsign hires Manuel Ameneiros to lead OOH media sales and service in Latin America
Cash Ur Drive bags multi-segment media mandates
Broadway brings culture to the streets with Pune launch campaign
Júpiter turns empty billboards into ads for aluminium foil
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Digital Marketing/Social Media Executive
Job Description: Planning and driving strategy for the company’s online/promotional content based on new SEO/digital performance metrics Planning and...
Content Writer- Reporter
Job Description Reporting and writing daily industry news for company publications related to out of home advertising and brand marketing...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Wispr Flow turns Bengaluru traffic into OOH campaign
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
Netflix takes Apex to new heights with live billboard climb
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
Netflix brings ‘Glory’ into the Mumbai Metro
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
Wise turns “unwise banking” into a public spectacle across London
The campaign is conceptualised by Ace of Hearts and executed in London
Lard Ass redefines butter with a clean, confident OOH campaign
The campaign is conceptualised by TRP and executed in Australia
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
