Core Media Pakistan bags ‘South Asia Specialist Agency’ title for spectacular LUX campaign

Core Media Pakistan has won the ‘South Asia Specialist Agency’ title of the year at the Campaign Asia-Pacific Agency of the Year Awards for its innovative efforts with LUX by Unilever. Core Media Pakistan had planned and executed the LUX campaign with creative messages like ‘Yeh Chand Zameen Per Kaise’ and ‘Payen Chanda Sa Roshan Chehra’ on high impact media sites that include large format DOOH, medians on busy streets, building wrap, gantries, rooftop media, among others.

On the occasion of this award win, the specialist agency told Media4Growth that “it’s a moment of immense pride to be an exclusive agency from Pakistan to bring this honour home”.