The campaign, which commenced on March 27th and is now in full swing, is making a significant impact across major cities and high-traffic areas throughout India.
He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
The campaign is executed by Laqshya Media Group
The campaign is executed by Glo - Out of Home Division of Lodestar Universal McCann.
Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of approximately 6,50,000 passengers.
Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home (OOH) advertising.
The campaign was executed in partnership with Times OOH
