The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the...
Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone
