The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
DAN brings data and programmatic functions under one roof; will be led by Gautam
With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart,...
As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab
The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
Luxury vehicle company Lexus received two awards
Engagement, data & uniformity must for transit growth: Deepak Saluja
Data will drive spends: Shalini Kumar
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific...
