The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser...
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
