PILOT will give brands the ability to buy any"Share of Time (SOT) in a guaranteed market and deliver that level of display locked by location and...
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
The branding was executed on some 500 airport cabs in Delhi NCR, the overriding objective being to expand the Vodafone 4G customer base.
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across...
Companies are pushing agencies with outdoor solutions that target right audience at right location
Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
Vodafone India launched the Vodafone Data Strong Ride, a motor cycle rally to demonstrate Vodafone's data strong network
