Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all...
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are...
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at...
Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the...
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator
The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
