Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining...
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data...
Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
This campaign was a part of various initiatives organized to promote Vodafone's latest offering,"Double Data for pre-paid customers. "
