The specialist agencies will elect their representatives on the Board of Governors of IOAA
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service
Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015,...
Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice...
The brand provided up to 100 Mbps connectivity in the venue for all delegates and also provided free Wi-Fi to customers who walked over to the...
Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city
