The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for...
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience...
