The company states that LED video walls have much scope for use in the OOH space
7 specialist agencies had pitched for the mandate
Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED...
Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign
Arun Sign Service executes the campaign, using mainly billboards and unipoles
The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings
Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra
The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.
Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
