Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Recognise and reward good creativity in the outdoor space, says DaCunha
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
OAC 2014 gets underway at Grand Hyatt, Goa
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
The OOH firm used mainly large formats for the 30-day campaign
LOMS has executed the bqs innovation using LED and moving effect
