Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas...
The one-month brand campaign has been executed by eg. communications
The Indian part of the FIA road safety campaign was kicked off on JCDecaux’s Citylights media in Delhi NCR
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an...
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week