The brand leverages festive time with an on-ground activity designed to build bond with the audience
As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping
The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure
Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal
The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30
Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited
The media mapping is done by linking updated OOH media data collected over a period of two decades
Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience