As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
Amol is a seasoned media professional with 22 years of experience across Agency, Client, Broadcast and Content companies
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years
Experiential marketing company rebrands as Grandesign Experiential post Talon acquisition
The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
