The OOH campaign rolled out to announce the store launch welcomes masses to their store
Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth