The one-month campaign was designed and executed by DDB MudraMax
The firm has introduced jingles on local trains that communicate both advertising and social messages
Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city
Ad Essence Services designed and executed the band campaign in the region, using formats like bus back panels and hoardings
Development of about 1.1-million sq. ft of commercial space is expected to complete by March 2016
Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades
Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading
The campaign has been executed by Avenir Brand Connect.
Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel,...