We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
These developments could catapult transit media business to a higher plane
Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Govt plans to step up regional connectivity
Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
