‘Redeveloped stations will function as City Centre Rail Malls’

In Viewpoints By Rajiv Raghunath - March 26, 2021

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.

HDFC Life greets air travelers with real time campaign

In Digital OOH By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

AAI signs agreement with Adani Group for 3 airports

In OOH News By M4G Bureau - January 25, 2021

The Adani Group will operate, manage and develop the airports for the next 50 years, in accordance with the terms and conditions specified in the Concession Agreements

Ferrero Rocher spreads ‘Golden Experience’ at Airports

In Campaigns By M4G Bureau - December 29, 2020

The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks

AAI enhances Covid19 relief measures to concessionaires & licensees

In OOH News By Rajiv Raghunath - December 10, 2020

Releases new commercial circular on ‘Concessionaire Support Scheme’

Tamil Nadu Tourism checks into airports to showcase exotic locales

In Campaigns By M4G Bureau - December 08, 2020

For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports

Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Naturals installs hand sanitising units across Coimbatore and Trichy airports

In Campaigns By M4G Bureau - June 25, 2020

The sanitising units have been installed to build personalized connect with the passengers by the brand