Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African...
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe,...
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st...
Melanie will be speaking on the theme --'Beyond billboards - the new age of OOH'
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
‘It won’t just be a man’s world anymore’
