Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure,...
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application
Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India
