The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media...
The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed...
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high...
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads...
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip
Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on...
Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
The awards to all winners of OAA 2018 contest will be given away at the OAA 2018 awards function that will be held at the Renaissance...