After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and...
The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and...
The company has won the rights for a period of six months with three display panels on each trolley
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing...
Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with...
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still,...
Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will...
