Contracts & Investments
BEST assigns media rights to Signpost India
The media rights are on side and back panels of BEST buses; rights given for 3 years
It is reliably learnt that Signpost India has won the media rights on Brihanmumbai Electric Supply and Transport (BEST) buses as per tendering. A confirmation from the OOH firm is awaited.
BEST opened the bid on August 3 in which more than 5 companies had participated. The tender includes advertising rights for side and back panels of buses for 3 years of duration.
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Campaigns
Orient Electric launches Independence Day OOH campaign
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
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Campaigns‘Sprite Tejas Express’ marks a first for Indian Railways
