Lekshumanan Annamalai and Sonia Lal of Coral Media delve into the key challenges clients face in executing DOOH campaigns, share actionable solutions, and explore what the...
Sam Patel, MD & CEO of Arrow Digital Pvt Ltd, highlights the challenges of achieving sustainability in the out-of-home (OOH) advertising sector.
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
Pramod Bhandula, Executive Chairman, JCDecaux India highlights the urgent need for the Indian OOH industry to embrace sustainable practices, tackle cost-driven compromises, and lead the way...
Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Sivabalan Thangavelu, Director at Miraai Advanced Composites Pvt Ltd Highlights the growing demand for sustainable materials in outdoor advertising, such as fabric-based alternatives to PVC flex,...
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management, enhance transparency, and empower brands to...
Bare Bones Collective is the creative agency behind this campaign
Gangasagar Amula, Managing Director of Absen India, highlights the need for clarity in selecting LED displays. He stresses prioritizing energy efficiency, high brightness, and trusted brands...
