The innovation is executed by MOMS agency
The unknown entity recently won the outdoor media rights in Ludhiana city
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
59 billboard owners deliberate upon the ways to grow the OOH business
The brand opted for light pole branding for maximum visibility
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
Hola replaces Nima Namchu, who moved on from the agency in November last year
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
