The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Dr Uniyal will be sharing his perspectives on 'Building a game-changing talent strategy for OOH'
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
Manoj Bajpayee will be speaking on the theme of 'Getting the best out of life's roller-coaster rides'
The advertising veteran passed away on Tuesday in Mumbai.
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'
The quiz contest will be open to all delegates attending the convention.