Results For "adtech"
21 News Found
‘Measurability has always been Achilles heel of OOH industry’
In Viewpoints By Aayush Mohanan - September 13, 2023
As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.
World Out of Home Organization signs up Citix from Kazakhstan as 200th member
In OOH News By M4G Bureau - September 08, 2023
Citix is an innovative technology developer at the intersection of Smart Cities and AdTech
‘We are witnessing the fourth industrial revolution’
In OOH Solutions By M4G Bureau - July 20, 2023
Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.
Former IPG executive Mike Cooper joins DOmedia leadership team
In Digital OOH By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Dentsu Africa, Moving Walls tie up to launch full-stack DOOH adtech platform across Africa
In Digital OOH By M4G Bureau - February 21, 2023
The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.
‘OOH organisations require deeper understanding of adtech applications’
In Viewpoints By Rajiv Raghunath - December 22, 2022
Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.
A Global DOOH Stack in the making
In Viewpoints By Rajiv Raghunath - August 23, 2022
Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.
Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion
In OOH News By M4G Bureau - August 02, 2022
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
In OOH News By M4G Bureau - June 22, 2022
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH