Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
The company has won the rights for a period of six months with three display panels on each trolley
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole...
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore;...
Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces
