The authority is generating close to Rs 8 crore tax revenues from OOH per annum
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas...
The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages
DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements
The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats
Now tender for each format will be opened separately this month
