One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college...
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The contract will be awarded for 3 years with the option of a 2-year extension
As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station...
The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai
Industry hopes the new policy will not increase the tax burden on the business
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
