Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
Cyber-attack denudes the agency of significant internal data
DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices
According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such...
The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki
The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights...
RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations
The 50-feet tall inflatable mango flavour canister was placed at Bangalore International Exhibition Centre (BIEC), Tumkur Road.
The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign
