Campaigns
Herbalife puts up imposing 50-feet inflatable to showcase brand
The 50-feet tall inflatable mango flavour canister was placed at Bangalore International Exhibition Centre (BIEC), Tumkur Road.
Herbalife, a global nutrition company, recently held its annual India Extravaganza in Bengaluru where to offer memorable experience to their associates, the brand created a mammoth prototype of the mango flavour of Herbalife Formula 1 Nutritional Shake Mix. The 50-feet tall inflatable mango flavour canister was placed at Bangalore International Exhibition Centre (BIEC), Tumkur Road.
Ajay Khanna, Vice President and Country Head – Herbalife International India, said, “At Herbalife Nutrition we constantly strive to innovate, adapting to the changing needs of our health and wellness consumers, and bringing the best experience to our associates and customers. This initiative aimed to project our No. 1 selling product and instill pride among our associates.”
The brand zeroed upon this innovation considering it easy and quick option to execute. However, securely installing such a large prototype was a concern for the brand team. They had to secure the prototype by harnessing it with strong ropes pinned to the ground.
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Campaigns
IGP launches two-way interactive billboard for Valentine’s Day gifting