Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets...
Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of...
The moving billboard, so to say, also served as a strong consumer engagement avenue
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run...
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
OMI planned and executed the 3-week campaign in more than 25 cities
Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles
The charter will form the automated trading standards to which JCDecaux will adhere.
MullenLowe London collects three awards including international prize for Dulux
