‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion

Lead actors in the Bollywood movie ‘Fukrey Returns’ Richa Chadha, Pulit Samrat and others boarded the Mumbai Metro for a ride between Ghatkopar and Andheri stations to engage with audiences and promote the movie. The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The onlookers and commuters were regaled with songs and dialouges from the movie and dance performances, even as the stars interacted with the audiences.

The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network.