Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels...
The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely...
"Creativity at DOOH is essential to draw brands to invest"
“The power of creative ideas to be given more importance”
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
BBMP will take stern action against agencies felling trees
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
Increasing use of digital signages in OOH advertising is one of the key contributing factors
