Due to non-participation from the industry, the authority will retender both properties with minor changes in the terms
The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains
Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
The petitioners had questioned the August 6 resolution passed by the BBMP imposing a one-year ban on outdoor advertisement as well as the August 27 order...
The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches
The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks
Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains
The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There...
The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been...
