With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this model.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
The campaign is launched utilising RoshanSpace Brandcoms’s high visibility outdoor assets
The campaign was executed by Wrap2Earn
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
The campaign is executed in partnership with Signpost India
The campaign is executed by GroupM OOH Solutions
Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to engage consumers and drive showroom visits.
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
