Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022
Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units
The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to...
This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple...
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
Clear messaging - hallmark of the campaign
The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
