Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets
Senthil Kumar will be speaking on the theme of 'Leveraging OOH for hyperlocal advertising - key success factors'.
Inbound tourism will be a growth lever for ad business
The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness
The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)
Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to...
The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore
For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such...
Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
