Transgourmet Polska, owner of Selgros, has chosen ChargeEuropa to deploy EV/DOOH charging throughout the entire retail chain across Poland.
Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes...
