Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the...
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Srinivas Raju was earlier with Posterscope India as Head of Data & Insights
The tech brand shines the light on its new smartphone PHANTOM V Fold with the ‘Beyond the Extraordinary’ marketing campaign.
The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others
The mega event which is expected to exceed 900 million viewers worldwide.
MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand
The top signage & display solutions company has been an integral partner to OAC for several years
The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.
The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
