Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health...
Campaign was a winner in Ocean Outdoor’s annual digital creative competition
Singh's duties will involve overseeing the creative output for Samsung India
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
Anirban is a seasoned marketing professional with over two decades of experience leading major brands in key markets across India
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
