Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to...
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office
The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore;...
The set up created inside the campus gave the brand a chance to engage a huge number of students and create a direct contact to further...
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
