With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the...
The brand hit the streets of Mumbai to create a big impression on its target audience
While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities
Media4growth spotted a few OOH campaigns launched to commemorate the 72nd Independence Day
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers