The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base
Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city
Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore
The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase
Luxury vehicle company Lexus received two awards
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly...
Printing industry across the country also may not be fully geared to cater to the volume demand
Starting with TVC, the brand has planned various multi-channel marketing and promotional activities
The brand set up safe changing rooms for women pilgrims and provided samples of Dabur Gulabari cold creams
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India;...
